77fv Privacy Policy — How We Handle Your Data
At 77fv, the privacy and security of your personal information is a fundamental commitment, not an afterthought. This Privacy Policy explains exactly what data we collect, why we collect it, how it is stored, who may access it, and what rights you hold as a registered player on our Bangladesh betting platform.
Six Privacy Principles That Guide Everything We Do
Every decision we make about your personal data is governed by these core principles. They are not aspirational — they are operational standards built into every system and process at 77fv.
Minimal Collection
We collect only the personal data that is strictly necessary to operate the platform, verify your identity, process transactions, and comply with anti-money-laundering obligations. We do not collect data for the sake of it.
No Data Sales
77fv does not sell, rent, or trade your personal data to third-party advertisers, data brokers, or marketing companies under any circumstances. Your data is yours, and it serves only the purpose for which it was collected.
Encryption at Rest and in Transit
All personal data stored on 77fv servers is encrypted at rest. All data transmitted between your device and our platform is protected by SSL/TLS encryption. Sensitive fields such as payment details are subject to additional encryption layers.
Purpose Limitation
Data collected for one purpose — such as KYC verification — is not repurposed for unrelated activities such as marketing profiling without your explicit consent. Each data category is tagged with a defined purpose and retention period.
Data Accuracy
You have the right to update your personal data at any time through your account settings or by contacting our support team. We take reasonable steps to ensure that data we hold is accurate, complete, and current based on the information you provide.
Retention Limits
We do not retain your personal data beyond the period necessary to fulfil the purpose for which it was collected, subject to legal obligations that may require us to retain certain records for defined periods under applicable financial and anti-money-laundering regulations.
1 Who We Are
77fv is Bangladesh's trusted online casino and sports betting platform, accessible at https://77fv.io. We operate a comprehensive range of gambling products including sportsbook betting (with a strong focus on cricket, including BPL and T20 World Cup markets), live casino games, slots, and virtual sports, all denominated in Bangladeshi Taka (৳).
For the purposes of this Privacy Policy, "77fv", "we", "us", and "our" refer to the 77fv platform and its operating entity. "You" and "your" refer to any individual who accesses, browses, registers on, or otherwise uses the 77fv platform.
This Privacy Policy applies to all data processing activities carried out in connection with your use of the 77fv platform, whether accessed via desktop browser, mobile browser, or any other interface. It applies to all players located in Bangladesh and any other jurisdiction from which the platform may be accessed.
2 Data We Collect
The categories of personal data we collect about you depend on how you interact with the 77fv platform. The following table sets out the primary data categories, what is included in each, and the context in which each category is collected.
| Data Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, gender, NID/passport number | Registration and KYC verification |
| Contact Data | Email address, mobile phone number, residential address | Registration, account updates |
| Financial Data | bKash/Nagad/Rocket account numbers, bank account references, transaction history | Deposits, withdrawals, KYC |
| Technical Data | IP address, device type, browser type, operating system, session tokens | Automatically on platform access |
| Usage Data | Pages viewed, games played, bets placed, session duration, click paths | Automatically during platform use |
| Communications Data | Support ticket content, live chat transcripts, email correspondence | When you contact support |
| Verification Documents | Scanned NID, passport photo, utility bill, bank statement | KYC verification process |
We do not collect sensitive personal data such as racial or ethnic origin, religious beliefs, political opinions, health data, or biometric data except where required for identity verification, in which case such data is processed solely for that purpose and subject to enhanced security controls.
3 How We Collect Your Data
3.1 Direct Collection
The majority of personal data we hold about you is data you provide to us directly. This includes information submitted when you register an account, complete KYC verification, make a deposit or withdrawal request, contact our support team, or update your account profile. You are in control of this data at the point of submission.
3.2 Automated Collection
When you access the 77fv platform, our systems automatically record certain technical and usage data. This includes your IP address, the type and version of browser you are using, your device type and operating system, the pages you visit and in what order, the duration of your session, and interaction events such as button clicks and game launches. This data is collected via server logs, session management systems, and first-party cookies. See Section 7 for full details on our cookie practices.
3.3 Third-Party Sources
In certain circumstances we may receive personal data about you from third parties. This includes identity verification data from KYC/AML service providers (used to cross-reference the information you supply at registration), fraud risk scores from payment security partners, and transaction confirmation data from mobile financial service operators (bKash, Nagad, Rocket, Upay) and banking partners (Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank) when processing your deposits and withdrawals.
4 Why We Use Your Data
We process your personal data for the following specific purposes. Each purpose is matched to a lawful basis, which is described in Section 5.
- Account Creation and Management: To register your account, verify your identity, maintain your account settings, and ensure your account reflects your current preferences and responsible gaming elections.
- Transaction Processing: To process deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, Mastercard, and banking partners. Financial data is shared with payment processors solely to the extent required to execute each transaction.
- Identity Verification (KYC): To verify that you are who you claim to be, that you are at least 21 years of age, and that your payment methods are legitimately owned by you — as required under our responsible gaming and anti-money-laundering obligations.
- Fraud Prevention and Security: To detect, investigate, and prevent fraudulent activity, multi-accounting, bonus abuse, money laundering, match-fixing, and other prohibited conduct described in our Terms & Conditions.
- Platform Improvement: To analyse aggregated usage patterns, identify technical issues, test new features, and optimise the platform experience for players across Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, and all other regions of Bangladesh.
- Customer Support: To respond to your enquiries, resolve disputes, handle complaints, and provide technical assistance through our support channels.
- Responsible Gaming Compliance: To monitor your betting activity for indicators of problem gambling, to apply self-exclusion and deposit limit restrictions you request, and to fulfil our duty of care obligations to players.
- Legal and Regulatory Compliance: To comply with applicable anti-money-laundering (AML) requirements, record-keeping obligations, and any lawful orders from competent authorities.
- Direct Communications: With your consent, to send you account-relevant notifications, promotional offers, and platform updates by email or SMS. You may withdraw consent at any time by updating your communication preferences in your account dashboard or by emailing [email protected].
5 Legal Basis for Processing
We process your personal data on one or more of the following legal bases, depending on the specific processing activity:
- Contractual Necessity: Processing required to perform the contract between you and 77fv — specifically, to operate your account, process bets and transactions, and deliver the platform services you have registered to use.
- Legal Obligation: Processing required to comply with applicable laws and regulations, including anti-money-laundering requirements, age verification obligations, and financial record-keeping mandates.
- Legitimate Interests: Processing necessary for our legitimate business interests, provided these interests are not overridden by your rights. This includes fraud prevention, platform security, analytics, and network infrastructure management.
- Consent: Processing based on your freely given, specific, informed consent — primarily for optional marketing communications. You have the right to withdraw consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
6 Data Sharing and Third Parties
6.1 Categories of Third-Party Recipients
77fv does not sell your personal data. We share personal data only with the following categories of third parties, and only to the extent strictly necessary for the stated purpose:
- Payment Processors: Mobile financial service operators (bKash, Nagad, Rocket, Upay) and banking partners receive the minimum financial data required to process your deposit or withdrawal transactions.
- Identity Verification Providers: KYC and AML service partners receive identity document data to perform verification checks. These providers are contractually bound to use the data solely for the purposes of the verification service.
- Fraud Detection Services: Risk and fraud analysis providers receive technical data (IP address, device fingerprint, transaction patterns) to generate risk assessments that help us prevent fraudulent activity on the platform.
- Game Content Providers: Software studios such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive a pseudonymous player identifier and game session data necessary to deliver and log gameplay. These providers do not receive your full name, contact details, or financial data.
- Infrastructure and Hosting Providers: Cloud infrastructure and content delivery network providers host the platform and may process personal data incidentally in the course of providing their services. These providers operate under strict data processing agreements.
- Legal and Regulatory Authorities: Where required by a lawful order, court process, or regulatory demand, we may be required to disclose personal data to competent authorities. We will notify you of such a disclosure where we are legally permitted to do so.
6.2 No International Transfers Without Safeguards
Where any third-party recipient processes your data outside Bangladesh, 77fv ensures that appropriate contractual safeguards are in place to protect your data to a standard equivalent to that described in this Privacy Policy.
7 Cookies and Tracking Technologies
7.1 What We Use Cookies For
The 77fv platform uses cookies and similar tracking technologies (such as local storage and session tokens) to operate the platform correctly, maintain your logged-in session, remember your preferences, detect fraud, and analyse aggregate usage patterns. We use only first-party cookies — we do not deploy third-party advertising cookies or cross-site tracking technologies.
7.2 Cookie Categories
- Strictly Necessary Cookies: Required for the platform to function. These include session authentication tokens, CSRF protection tokens, and load-balancing cookies. These cannot be disabled without preventing you from using the platform.
- Functional Cookies: Remember your preferences such as language settings, responsible gaming limit displays, and previously selected payment methods for your convenience.
- Analytics Cookies: Collect aggregated, anonymised data about how players navigate and use the platform. This helps us identify technical issues and improve the user experience. No individual player is identified from analytics data.
- Security Cookies: Used to detect and prevent fraudulent behaviour, including bot activity, credential stuffing, and multi-account detection patterns.
7.3 Managing Cookies
You can control and delete cookies through your browser settings. Note that disabling strictly necessary cookies will impair your ability to use the 77fv platform, including the ability to log in and maintain a session. Disabling analytics or functional cookies will not prevent you from using the platform but may reduce the quality of your experience.
8 Data Security
77fv implements a layered security architecture to protect your personal data against unauthorised access, loss, theft, alteration, or disclosure. Our security measures include, but are not limited to:
- SSL/TLS Encryption: All data in transit between your device and our servers is encrypted using industry-standard TLS protocols. The platform is served exclusively over HTTPS.
- Encryption at Rest: Sensitive data fields — including identity documents, payment method references, and personally identifiable information — are encrypted at rest using AES-256 or equivalent encryption standards.
- Access Controls: Access to personal data is restricted to 77fv personnel who require it to perform specific operational functions. Access is managed through role-based permissions, and all access events are logged.
- Two-Factor Authentication: Administrative access to systems holding player data requires multi-factor authentication. We encourage all players to enable two-step verification on their own accounts.
- Penetration Testing and Audits: Our platform infrastructure is subject to regular security audits and vulnerability assessments to identify and remediate potential weaknesses before they can be exploited.
- Incident Response: In the event of a data security incident affecting your personal data, 77fv will notify affected players and relevant authorities within a reasonable timeframe and take immediate steps to contain and remediate the incident.
9 Data Retention
We retain your personal data for as long as is necessary to fulfil the purposes described in this Privacy Policy, subject to longer retention periods required by applicable law. The following retention schedule applies as a general guide:
| Data Category | Standard Retention Period | Basis |
|---|---|---|
| Account and Identity Data | Duration of account + 5 years post-closure | AML and legal record-keeping obligations |
| Financial Transaction Records | 7 years from transaction date | Financial regulatory requirements |
| KYC Verification Documents | Duration of account + 5 years post-closure | AML compliance |
| Support Communications | 3 years from last contact | Dispute resolution and service improvement |
| Technical / Log Data | 90 days rolling | Security monitoring and fraud detection |
| Marketing Consent Records | Until consent is withdrawn + 1 year | Proof of consent |
When personal data is no longer required, it is securely deleted or anonymised so that it can no longer be associated with you as an individual. Anonymised, aggregated data may be retained indefinitely for statistical and analytical purposes.
10 Your Data Rights
As a player on the 77fv platform, you hold the following rights in respect of your personal data. To exercise any of these rights, please contact us at [email protected] with the subject line "Data Rights Request". We will respond within 30 days of receipt.
Data Rights Available to Every 77fv Player
These rights are yours by default. You do not need to give a reason to exercise them. Submit requests to [email protected] and we will respond within 30 days.
Right of Access
You may request a copy of all personal data we hold about you, together with information about how it is processed, who it is shared with, and for how long it is retained.
Right to Rectification
If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or complete it without undue delay.
Right to Erasure
You may request deletion of your personal data where it is no longer necessary for the purpose it was collected, subject to legal retention obligations that may require us to retain certain records.
Right to Restrict Processing
In certain circumstances — for example, while you contest the accuracy of data we hold — you may request that we restrict processing of your data without deleting it.
Right to Data Portability
Where processing is based on your consent or on contractual necessity, you may request a machine-readable copy of the personal data you have provided to us, for transfer to another service if you choose.
Right to Object
You may object to processing of your personal data where we rely on legitimate interests as our legal basis. You also have an absolute right to object to processing for direct marketing purposes at any time.
11 Children's Privacy
The 77fv platform is strictly restricted to individuals aged 21 years and above. We do not knowingly collect, process, or store personal data relating to individuals under the age of 21. If we become aware that personal data has been collected from an individual under the age of 21, we will immediately close the associated account, void all activity conducted through that account, and securely delete all associated personal data.
If you believe a person under the age of 21 has registered an account on the 77fv platform, please notify us immediately at [email protected] with the subject line "Underage Account Report". We take this matter extremely seriously and will investigate all reports on a priority basis.
12 Third-Party Links
The 77fv platform may contain references to game providers and payment partners that operate their own platforms. Where you navigate away from the 77fv platform to a third-party service, that service's own privacy policy and data practices apply. 77fv is not responsible for the privacy practices of third-party platforms and encourages you to review the privacy policy of any external service you access.
This Privacy Policy applies exclusively to data processed by 77fv in connection with the https://77fv.io platform. It does not apply to data processed by game software providers, payment operators, or any other third party operating independently of 77fv.
13 Changes to This Privacy Policy
77fv reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, applicable law, or platform functionality. When material changes are made, we will post a prominent notice on the platform homepage and, where practicable, notify you by email to your registered address.
The "Last Updated" date at the top of this document reflects the date of the most recent revision. Your continued use of the 77fv platform following the posting of a revised Privacy Policy constitutes your acceptance of the changes. We encourage you to review this policy periodically. The current version is always available at https://77fv.io/privacy-policy.
If you object to any material change to this Privacy Policy, you may close your account and request deletion of your data (subject to legal retention obligations) by contacting [email protected].
14 Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the way 77fv processes your personal data, please contact our support team using the details below. We are committed to resolving all privacy-related enquiries promptly and transparently.
Email: [email protected]
Subject line for data requests: Data Rights Request
Response time: Within 5 business days for general enquiries; within 30 days for formal data rights requests.
Operating hours: Our support team is available 7 days a week, Bangladesh Standard Time (BST, UTC+6).
Ready to Play on Bangladesh's Most Trusted Platform?
Now that you understand how 77fv protects your personal data, explore our full range of games and betting markets — from BPL cricket odds to live casino tables and premium slots.